About Adaora
Our Heritage
At Adaora, we create fashion that tells a story – one rooted in heritage, elevated through artistry, and designed for the modern world.
Our brand was born from the legacy of our mother, a skilled artisan who crafted tie-dye and adire batik fabrics by hand. Growing up, my siblings and I were deeply involved in the process, folding fabrics, mixing dyes, and watching patterns come to life. What began as creative exploration became a powerful way to honour tradition and share our love.
Fashion has always been my passion – not just as an expression of style, but as a way to share history and identity. Adaora is my way of honouring my legacy while bridging African craftsmanship with contemporary design.
We showcase traditional textiles like Aso Oke, Adire, and Ankara in the form of pieces that celebrate boldness and cultural pride.
Each Adaora garment is thoughtfully designed, blending rich African fabrics with modern silhouettes to create unique ready-to-wear pieces, statement accessories, and timeless wardrobe staples.
We are proud to bring African fashion to a global audience, by wearing Adaora, you’re not just embracing a trend—you’re becoming part of a legacy, where your story weaves seamlessly into ours.